The useful starting point
Several links labelled here can hide very different destinations. A reader scanning a message benefits from knowing whether the link opens a project brief, an evidence source or a submission form. The surrounding sentence can explain why it is relevant.
A small step to try
Replace an ambiguous label with a concise destination name. Check that it accurately describes the current page and does not promise a download when it opens an article. Avoid embedding private identifiers in public links. W3C writing guidance offers context for meaningful links; the actual destination and access requirements still need to be checked in the implemented message or page.
