Create an AI Video on X with Perplexity
A Full Guide for 2025
AI Video: Learn how to use Perplexity AI’s Ask‑Perplexity bot to generate 8‑second videos on X. Ideal for content creators, brands, and marketers.
The digital content scene continues to evolve, and one of the latest breakthroughs is AI-powered video generation on X (formerly Twitter). Perplexity AI has launched a feature via its “Ask Perplexity” bot that creates short, shareable videos directly from text prompts. In this article, I’ll explore the feature in depth, share a step‑by‑step guide, highlight implications for content creators and marketers, and discuss future potential.
What Is Perplexity AI‘s Video Feature on X?
Perplexity AI, an advanced conversational AI platform launched late 2022, now offers video generation on X. Its “Ask Perplexity” bot can reply to tweets with an AI-generated video, complete with visuals, sound effects, and optional dialogue. Each clip is roughly eight seconds long.
Initially popular for text-based answers and image creation, X has now become its first platform to support video outputs, a significant leap forward.
AI Video: How It Works: Step-by-Step
Open X (Mobile or Web).
Create a Tweet or reply tagging @AskPerplexity.
Add your prompt, describing the scene, tone, or characters.
Post and wait — bot responds with a video (~8 sec).
Share the generated video with your followers.
Users can optionally include images for context. However, high demand can slow responses, and the bot may share status updates.
AI Video: Why It Matters: Key Advantages
1. Enhanced Engagement
Videos outperform text and static images. Perplexity’s quick clips can help brands and creators stand out on X.
2. Time and Cost Efficiency
No editing software? No problem. Generate polished clips in minutes, perfect for micro‑videos, promos, teasers, and short news.
3. Accessibility
Anyone can use it. No design team or production crew needed.
4. Customizable Output
Audio, visuals, character dialogue, mix and match from a single prompt.
5. Built-in Safety Filters
Perplexity deploys filters to prevent fake or sensitive content it avoids showing real public figures
AI Video: Use Cases: Where It Shines
Brands: quick ads, product promos, event teasers
Marketers: campaign snippets, social media visuals
Journalists: news highlights, explainer videos
Influencers: personality-driven mini clips
Educators: learning videos, DIY guides
Community organisers: local campaigns, awareness messages
Entrepreneurs: pitch teasers, portfolio content
AI Video: Limitations and Caution
Generative Delay: High demand may slow clip creation
Length Constraints: Currently limited to ~8 seconds.
Realism Control: The AI avoids reproducing recognisable public figures.
Content Risk: Generated clips could spread misinformation, though filters are in place.
Impact on Content Strategy
For content creators, marketers, and businesses active on X:
Boost engagement with dynamic visuals
Repurpose old text into modern content
Rapid A/B testing with creative prompts
Simplify the content creation process
Make content more accessible to visually oriented audiences
AI Video: The Future Outlook
Perplexity plans to expand capabilities deeper into WhatsApp and other platforms.
This reflects a broader trend: AI-generated audio-video content as mainstream communication, not just niche tech.
Advancements likely coming include:
Longer videos
Higher customization
Integration with other platforms
Richer multimodal prompts (text + image + voice)
Brands, storytellers, and creators should watch this space: Perplexity’s video AI signals the future of interactive digital content.
Expert Tips for Prompting
Specify visuals clearly (“sunset, city skyline, ambient music”)
Define tone/emotion (“uplifting, serene, bold”)
Limit prompt length for precision
Include reference frames (e.g., “like retro newsreel”)
Test iterations’ prompts often evolve to refine clips
Next Steps for Marketers
Run experiments: any tweet tagging @AskPerplexity.
Analyse performance: engagement metrics like likes, retweets.
A/B test variants of prompts.
Include videos in campaigns, especially product launches.
Combine with Paid Ads for higher reach.
Key Takeaways
Perplexity AI now supports short video generation on X, a unique, easy, and accessible tool.
It’s ideal for brand content, mini‑ads, social updates, and micro‑learning.
Built-in filters maintain safety and compliance.
While it’s early-stage, the feature signals a major shift in how brands and creators will produce digital media content.
AI video, Perplexity AI, X platform, AskPerplexity bot, social media video, generated content, marketing tools
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