Intel’s Discrete GPU Powers the
Future of Automotive AI Cockpits
A New Era of In-Car AI Is Coming in 2025
Intel is taking a major leap into the automotive sector with its first discrete graphics processing unit (dGPU), Intel® Arc™ Graphics for Automotive. Unveiled during the AI Cockpit Innovation Experience, this powerful GPU is set to transform the in-vehicle experience by 2025.
By the time this technology is commercially deployed, cars will no longer just be vehicles. They will become AI-driven, immersive spaces that offer personalisation, gaming, productivity, and advanced safety features.
Why Automakers Need Discrete GPU Power
Vehicle cockpits are becoming more complex with each new model. To meet the demand for high-performance computing inside cars, Intel introduced its discrete GPU to complement its existing AI-enhanced system-on-chip (SoCs).
With this move, Intel empowers automakers to develop scalable platforms. Entry-level cars can run efficiently on Intel’s SDV SoC, while premium models can tap into the extra power of the dGPU for luxury-level features. The best part? The software is fully compatible across both integrated and discrete GPUs, which simplifies development.
Human-Centric Innovation at the Core
Intel’s vision for automotive AI focuses on enhancing driver and passenger interaction. Through voice, gesture, and camera recognition, vehicles can now respond to users intuitively. The AI adapts in real-time, optimising comfort, navigation, and entertainment.
“Intel’s strategy is to bring the power of AI into devices of every size and shape.”
said Jack Weast, Vice President and General Manager, Intel Automotive.
“China is the perfect testbed for our next-gen technologies due to its rapid EV adoption.”
Key Features of Intel’s AI-Powered Cockpit
Unmatched Scalability
Automakers can start with Intel’s SDV SoC and easily upgrade to a discrete GPU. A unified instruction set ensures seamless development and future-proof scalability.
AI Personalisation and Local Language Models
With Intel’s local large language models (LLMs), cars now understand natural language commands. Zhipu’s AI Car Assistant showcases how drivers can ask questions, control vehicle features, or casually chat all in real-time.
Gaming and Productivity on the Move
Imagine gaming in your car with AAA titles or attending meetings through an AI-powered PC interface. Intel makes this possible with 4K displays, multi-screen support, and advanced 3D UIs.
A Fully Immersive Experience
Intel partners like Thundersoft have built UIs that support up to seven high-definition screens, six cameras, and rich AI applications all running simultaneously, without lag.
Intel AI PC Accelerator Program
With over 100 ISV partners contributing 500+ AI apps, Intel’s ecosystem is ready-made for in-car deployment. Automakers can immediately integrate a wide range of features without building from scratch.
Shaping the Road Ahead
Intel is laying the foundation for a smarter, safer, and more personalised driving future. Its discrete GPU enables automakers to differentiate their brand offerings, adding high-performance AI features even in mid-range cars.
As Intel’s XPU strategy matures, automakers gain access to a comprehensive AI stack from compute accelerators to scalable software frameworks, making Intel a go-to innovation partner in the automotive industry.
“Intel discrete GPU for next-generation automotive AI cockpit”