The new startup is analysing AI outputs

To pay everyone, a new startup is analysing AI outputs to determine where they are being stolen from.

Due Credit

Do generative AI models act as massive plagiarism generators? Numerous people contend that they are. AI businesses seize billions of dollars in investment for developing products that replicate other people’s material; nevertheless, the creators whose works were stolen by the machines receive nothing in return.

Tech entrepreneur Bill Gross sees it that way and claims to have a solution. ProRata, his new firm, says it will develop its own chatbot/search engine that will utilise a patented algorithm to identify and attribute the work done by AI models and ensure that all parties involved are paid through revenue-sharing agreements.

“We can take the output of generative AI, whether it’s text or an image or music or a movie, and break it down into the components, to figure out where they came from, and then give a percentage attribution to each copyright holder, and then pay them accordingly,” Gross stated to Wired.

A nutritious diet

ProRata has already received $25 million, even if their search chatbot isn’t even live.
Notably, it has partnerships with major media companies like Axel Springer, The Atlantic, ChatGPT, and Universal Music Group. These companies are likely a little miffed that their content is being used as training data for AI image generators like Midjourney and chatbots like ChatGPT, for which they have no financial benefit.

“It’s theft,” Gross declared to Wired. “They’re shoplifting and laundering the world’s knowledge to their benefit.”

In comparison, the Goody-Two-shoes’ AI is called ProRata. Licensed data will be the sole source the chatbot uses; bulk web scraping is not going to be used.

According to Gross, doing so would not only result in more ethical behaviour and make content simpler to identify, but it would also lead to AI outputs of greater quality.
“I’m claiming that 70 million good documents are superior to 70 billion bad documents,” Gross stated. “It’s going to lead to better answers.”

Licensable solution

In October, ProRata plans to launch its chatbot. Its strategy for generating revenue includes charging subscription fees for the usage of its service, a revenue stream that will be divided fifty per cent among content owners.

But in the long run, Gross believes that its ethical attribution skills will lure major AI companies like OpenAI to incorporate the technology into their own AI models as well.

According to Gross, “I’ll license the system to anyone who wants to use it,” Wired reported.

“I want to make it so cheap that it’s like a Visa or Mastercard fee.”

Theoretically, this is a win-win situation for all parties involved, as more AI leaders mean that more labour can be appropriately attributed and more money will go to authors and artists. That is if the concept is successful.

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