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fashion merchandiser jobs – fashion merchandiser

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fashion merchandiser jobs – fashion merchandiser


fashion merchandiser jobs – fashion merchandiser – By  Rupali Jagtap


first order, 2018



1) To convince the customer & get the business from him.
2) To process the order.
3) To maintain client relations.
4) To maintain records.
5) To complete shipment procedure.

PROCEDURE OF MERCHANDISING : ( fashion merchandiser jobs – fashion merchandiser )

first order, 2018

It is classified in following categories: –
Sampling- (fit sample)
Confirm order
Sampling -(pre-production)
Production- (post-production)
> Packing
Inspection agent & Insurance (Initial, Mid, Final, Inspection)
Shipment (clearing & forwarding agent)
Samples are also known as counter samples. Here five counter samples are
seen, where in 2 samples to buyer, 2 samples for agent & 1 is send back to
exporter. No. of counter sample depends on the company & the buyer.


first order, 2018

– Arrival of the artwork along with style sample
Reading the artwork
Photo sample
(It means the selected sample in actual photo form with actual fabric
is sent)
> Order sheet
– Fit sample

first order, 2018

(It means the sample ready on any type of fabric with the
actual measurements
& Accessories.  known as fit sample. It is very
Sales man sample
After per fit sample is approved salesman sample is made. In
this the actual colour,
Quality of fabric is taken into consideration & the sample is
made in all the confirmed
Sizes in all the colour with all the accessories, labels etc.)
– Request sample (pre-production)
> Production (post-production)
> Pattern making
Along all the details sent by buyer, such as spec sheet,
accessories used, type of
Fabric to be used, buttons, type of washing, testing, embroidery
| print is to be done
Or not etc.

VISUAL MERCHANDISER – ( fashion merchandiser jobs – fashion merchandiser )

first order, 2018

It is the art of presentation, which puts the merchandise
in focus. It educates the customers, creates desire & finally
arrangements in selling process.
This is an area where the Indian textile & particularly
SMEs lack advantages known and expertise.


1) Sampling: – For any Export House, whether it is an existing unit or a launching unit, sampling is the foundation of any
In sampling the sample is known as photo sample or proto sample. The buyer visits the unit & then he placed the
order in the interested items. It is not necessaries that he places order in all the samples. As soon as the approval of prtosample
comes further sampling is done.
There is one benefit for the old exporter is that the buyer himself may give him the pattern, style, designs, etc. & asked
him to make sample accordingly. And if satisfied by the sample places the order with him.
In the mean time fits sample & pre- production samples are prepared which gives the exact idea of production sample.
Another order sheet along with details information like group name, the model No., style & item No., the name / type
of fabric, consumption of fabric etc. send in detail. From the above information it is very clear that for any
export house or domestic sampling is most important.

Various steps carried out during sampling are:

1) Placement of orders.
Once the sample are selected or been made by the buyer’s and requirement, they are approved by the buyers himself and
the order is placed
After the order is placed a confirmation has to sent by signing the copy of purchase order in a full-summarized form.
2) Fetching the requirement of buyer.
It is very important to collect all the specs/ measurements, sketches, and fabric cutting of the respective PO’s from the

first order, 2018

These sample pieces  call Production Samples. Usually three sample pieces  i.e. Two pieces will send o them
one is kept by them as sample, one piece is send to the exporter as approved sample &one piece is kept for office reference.

PRODUCATION – ( fashion merchandiser jobs – fashion merchandiser )

In this department production sample i.e. samples in bulk. The method production is carry out under supervision
of Master and they follow the line system. i.e. the garments are cheeked on line. Once the buyer is satisfy with the production
sample approve it’s & will send an acknowledgement of approval.

The different units involved in production are:
> Pattern making
> Cutting
> Stitching
> Checking
> Washing
> Ironing
> Packing
> Accounts
> Documentation


It is same as drafting what as usually do. Here the master drafts the pattern as per. The details given by the client / buyer.
The pattern made should be accurate in the aspects because the whole fabric required will depend on the consumption level
required for one pattern. According the whole production success will carried forward.

The exporter has to send the style / pattern made to the buyer for approval avoid confusions.


Cutting is a 100% man power section and great care. In cutting stage first a lay has to be set & then fabric is cut according
to the pattern made & approved.

There are two types of layering: –

I. Single layering: – it means the patterns are cut in one direction only.
II. Mirror layering: – it is basically for check fabrics. It enhances the
For layering consumption of fabric is calculated. It is calculate in two ways.
a) Minimum consumption of fabric is taken out giving 5% extra yardage for wastage. OR
b) Placement is done such so as to consumed more fabric by normal Margin to meet the certain

profit margins quote by the client.


It plays a vital role in production. During stitching attachment of collar, pockets, etc. and thus the whole body is ready.

The main label, side label or any fancy labels are attached. Every sample garment is cheeked for measurement

& is then send for laundering or washing.


Washing treatment is given so as to remove any strain &dirt. The different washes by adding certain chemicals; softeners are
used to give a soft handle to the garment


When the garments comes to an finishing stage all the accessories are taken care & are attached to the body.

In this stage all the extra threads,
seams are cut.

first order, 2018

Appropriate trimming. The whole garment is check properly and then pass for ironing.


The overall look of garment is enhance when it is iron with steam electrical. Steam iron

a plastic shoe that fabric does not get stain. Pure water is use to fill in the water heater.

Through the water heater all the Connections.

It has the basket below the table to keep the packs on pieces.


first order, 2018

The packing has to be properly as per the specification of the buyer. The tag samples are pack in polybags,

tissue paper, stand packs, clips, board, etc. Hangers are also is use. It depends on the product and its coverage.

The goods must be appropriately mark with the exporters mark, importers mark, country of origin,

net and gross weight, port of destination and other details if any. Finally after all this

procedure is goods are ready for shipment. In all these stages the quality has to be controlled to the

extremes because if the quality is not as per the requirements the order can be cancelled.
The same procedure is followed is Domestic House also; the only difference is that the goods are

not send through shipments they are sending by Courier or Elbe.
For some destination are even required Road permit.


In accounting the accountant keeps all the record feed in the computer. He also keeps record of the given and assured.

PRELIMINARY STAGE:- ( fashion merchandiser jobs – fashion merchandiser )

The documentation involves,

* Organizing
* Registration Procedure that includes,

     o I. Registration with the export promotion council
     o II. Certificate of origin
     o III. Obtaining membership for permanent accounts number (PAN)
     O IV. Obtaining code number from regional licensing authority and sales tax registration number.


I. To obtain export order receipt conformation.
II. To obtain letter of credit and pre-shipment finance.
Letter of credit is the common method used.
III. To get approval sample confirmation and actually start in
But before that fabric sources, confirming fabric for various aspects
in done.
IV. After the goods are pack, the inspection is Carrie out. There are buyers who have their own agencies

in India for inspecting their product
whom we have to offer the goods once it is packed. OR there is Export Inspection Agency (EIA) to

conduct the inspection. Now -a-days there are
companies with ISO 9000 certificate for quality products. If the inspecting authority is satisfy

with the good & is according to
the requirements of the buyer he issues an Inspection Certificate.

first order, 2018


After the inspection is over, the goods will be transferre to the freight
forwarders. If the shipment is by boat, then it is hand over to the sea
The air clears customs & if the shipment is by air the goods
Now the work of the agent’s alerts.
1. Commercial Invoice
2. G.R. form (now not applicable)
3. Packing List
4. Original L/C
5. Customs Invoice
6. Certificate of Inspection
7. Declaration Form
The agents then, with all the documents & the goods submit it to the


On recovering the documents from the exporters the custom agents prepare a Shipping Bill &

then along with the other documents submits it to

the main authority of the customhouse.
As soon as the carting is done the main authority on the ship issues a Mate Receipt.

On submission on Mate Receipt to the shipping company,
Bill Of landing is obtained. This is a proof the right goods are endorsed & the shipment is done

as per the terms and the condition mentioned in the L/C
The Bill Landing is then submitted to the exporter for further negotiation

POST SHIPMENT STAGE: – ( fashion merchandiser jobs – fashion merchandiser )

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After the shipment is left & the exporters receives the Bill of Landing, he has to issue a shipment advice to the importer indicating the date of
shipment, name of the vessel etc. a few documents have to enclosed & sent to the importer after the shipment, they are Copy of bill of landing, Packing
List, Commercial Invoice. This is improvement for the importer to clear the goods at the port of destination.

Then the further is same as said before. Now days exporters are use this
method. The domestic house basically deals with
* Shopper Stop
* Globus
Trend Shop
* Yougual Sons etc. &many more


After the exporter receives the bill of landing through his agents, he is now ready to submit the documents

are his bank for realization of payment.
The realization of the payment will depend on the terms of discussed earlier, they are advanced payment,

documents against payment
payment as and letter of credit.
Let us discuss about transactions is letter of credit:
The documents necessary for banking formalities are as follows: –
1. Commercial Invoice – (attested by the customs)
2. Shipping Bill
3. Original L/C
4. Bill of Landing
5. G.R. Form
6. Packing List
7. Customs Invoice
8. Certificate Of Origin
9. Insurance Policy (if insured)
The exporter sends the set of documents to the bankers, the bank in turn send a set of copy to the importer bank,

which is sent to the importer for
collection. After the indication from the importer the importers bank reimburses the proceeds to the exporters

bank & the exporters receives
the payment from his bank.


It is always better to have an insurance of the goods to meet any unexpected, unfortunate problems/ circumstances.

As soon as the goods
are ready for export, the exporter has to apply the goods to the insurance company for insurance coverage.

The insurance could be either from
importers side. Goods send through by road is in known as marine insurance. For e.g. – 2 lakh insurance

on name of S.Q. collection & we have
sent 50,000 goods Remaining left



In order to arrive to an export price, the exporter must have clear idea of the expenditure incurred or will incur on the product.
Theses are different ways of calculating the price, but there among them 3 are very important
1. FOB -Free on Board
2. C & F – Cost insurance &fright

I. The seller fulfills his obligation to deliver the goods till the ship. The buyer has to hear all other expenses &damages
from that point.

II. The seller in this case agrees to pay the cost plus the fright charges necessary to search the documents at the port of

III. The seller in this case agrees to pay all the charges i.e. cost, insurance & freight till the post of destination. Here
unloading and other charges have to be paid by the buyer.
According to the above three methods one of the pricing strategy is followed & the price is fixed accordingly,

first order, 2018

The expenses, which are include in all the three prices respectively.

1) FOB

a) Ex- work price, i.e. factors, expenses,

b) Packing charges
c) Transportation (domestic)
d) Customs & post dues.
e) Export duty (if any)
f) Documentation charges.
g) Cost of quality control & other expenses if any
h) Profit margin of the exporter
FOB Price = Cost of goods+ Expenses up to ship + Profit
2) C&F
Here the importer may ask the exporter in the quote C & F price that means FOB price plus cost

of transportation of goods to be port of
C & F = FOB Price + Freight.
3) CIF
CIF = FOB Price + Freight + Insurance.
Sometimes this is preferred by the importer because there are fewer responsibilities for

all risk for fluctuations in rates of freight & insurance
unless & until mentioned in the contract.

EXPORT FINANCE – ( fashion merchandiser jobs – fashion merchandiser )

Exporters need finance both at the pre-shipment stage and at the post
shipment stage.
The finance required to meet various expenses before shipment is
called as pre-shipment finance or packing credit.
The finance, which is provided by the bank after the shipment of
goods, is known as post-shipment finance.


1. To purchase raw materials & other inputs to manufacture goods.
2. To store the goods in water house till shipment.
3. To pay for packing, marking and labeling of goods.
4. To pay for pre-shipment inspection of goods.
5. To pay for documentation charges etc.
6. &to pay for other services.


first order, 2018

1. To pay the agents / distributors & others for this services.
2. To pay for customs & shipping agents.
3. To pay for freight & other shipping expenses.
4. To pay for marine insurance premium if any.
5. To pay for representative’s abroad if any,
In India financial institutions like commercial banks & EXIM Bank are
Directly concerned with export financing.
There are other financial institutions like IDBI, ICICI, IFCI, and RBI
Indirectly who provides export finance facilities to the exporters,
Now to acquire these loans the exporters should produce a confirmed
export order order and a letter of credit received from the buyer alone with
other necessary bank documents, per bank instructions.
In this full process from taking the approval of production sample to
dispatching the goods, delivery schedule is very important. Everything is so
to be properly executed & arranged within a particular time limit. The full
order has to execute will in time limit. The full order has to excite will in
time with all quality requirement of the buyer.

first order, 2018

Rupali Jagtap

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