News publishers will receive a portion of

the ad revenue from AI search apps.

 

 

 

An Nvidia-backed firm offers publishers access to premium features and a portion of ad revenue through the introduction of a revenue-sharing model.

The startup, Perplexity, has confirmed that when news publishers’ articles show up in search results for users, they would split the advertising revenue with them.

Last week, Perplexity launched the Publishers’ Program to ensure news publishers receive proper credit and financial support when their content features its app’s search results.

Companies can purchase new ad spots around the app’s related follow-up feature to showcase their content. A publisher will receive a portion of the money generated by those advertising whenever an interaction referencing their content results in payment.

As part of the partnership between the company and ScalePost.ai, a platform that provides AI analytics for publishers, publishers will also have access to content performance metrics on Perplexity.

Publishers that sign up for the initiative will also get complimentary access to Perplexity’s API. They can create their own unique search engines for their websites with this access. Additionally, all employees will receive a year’s worth of free access to the premium enterprise version.

The program was created with scalability and sustainability in mind, with the aim of aligning incentives for every member, according to Aravind Srinivas, CEO of Perplexity.

“We value the publishers who joined us for this initiative and gave us insightful input on how it should function,” said Srinivas. “This is just the beginning; we have always thought we can create a system where the Internet as a whole wins.”

The AI search app will have advertisements for the first time with the launch of the Publishers’ Program. The firm used to rely on subscriptions for its $20 monthly premium version, which gave users access to better AI searches.

Ads that show up in relevant searches will be included in the next update. For example, a chain can pay to have its advertisement appear in the related search section when a person searches for restaurants in their city. The app and the publishers whose content appears in the search results will receive money when an ad is clicked.

It is anticipated that several early publications including Time, Fortune, Entrepreneur, and WordPress will benefit.
Another notion that Perplexity says it is looking into working with publishers to offer is a combined subscription option, where clients pay a single price for both Perplexity Pro and subscriptions to partner publishers.

Time’s chief operating officer, Mark Howard, stated, “We are proud to join Perplexity’s Publishers’ Program as a launch partner to continue to expand access to reliable information and engage audiences in new ways.”

The information is released as Perplexity’s stock price keeps rising.

Perplexity also recently partnered with SoftBank to bring its AI-powered search application to new users.
The AI search app could have a new rival, however, as OpenAI recently announced it’s testing SearchGPT: A new search feature for ChatGPT that allows users to search the web using conversational, natural language.