A technology CEO acknowledges that generative AI

 

 

“really freaks him out” and declares, “We won’t be putting any of it into our products.”

Best-selling iPad app for virtual painting When the CEO of Procreate declares that the business will not be integrating generative AI into its platform, he does not mince words.

“I fucking hate generative AI,” Procreate CEO James Cuda said in a brief company video that was posted to Procreate’s official X—formerly Twitter—account yesterday.

“I don’t like what’s happening in the industry, and I don’t like what it’s doing to artists,” Cuda stated.

 “We’re not going to be introducing any generative AI into our products.”

Procreate differs from other design and graphics firms such as Adobe and Figma in that it has embraced generative AI tools, despite their differences in AI philosophy. And according to the answers found online?

The company’s user base, which is driven by artists, is responding well to its hardline stance against wider industry trends.

We’re never going there. Creativity is made, not generated.
You can read more at https://t.co/9Fgh460KVu ✨ #procreate #noaiart pic.twitter.com/AnLVPgWzl3

— Procreate (@Procreate) August 18, 2024

“This is how you lead,” responded one commentator. “This is an innovator.”

“It’s amazing to see a company actually respecting its user base,” stated another. “Incredible stuff.”

“Procreate, I could kiss you,” was written by someone.

Procreate states that “AI is not our future” on a page dedicated to the subject, escalating their resistance to the technology on their website.

“Creativity is not created; it is made. Things are losing their humanity because to generative AI. The sentence adds, “The technology is leading us toward a barren future because it was founded on theft.” “We’re here for the humans.”

On the one hand, there might be some legal preventive benefits to delaying the use of generative AI. Even if some of the artists’ claims were rejected, a judge just last week agreed to allow a lawsuit filed by a group of artists against the AI image-generating businesses Stability AI and Midjourney to proceed. The artists allege that Stability and Midjourney trained an AI model that ultimately jeopardized their careers using stolen, copyrighted artwork.

Legal problems aside, Procreate appears to be drawing a clear ethical line in an area where human labor is being displaced by generative AI systems. They should, at the very least, be mindful of their clientele, who, strangely enough, may object to having their life’s work utilized as an AI dataset for financial gain.

An excited artist screamed, “Now THIS is how a company for artists supports artists.” subsequent to viewing the company’s film. “By respecting and empowering them, NOT by taking advantage of them!”